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Don't do not understand. These are all amazing small business marketing tools and, if used as part of a larger (read: strategic) plan, they're great. But as with anything, everyone take time or money-or both-to be efficient.
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A custom web design is the the most common design worldwide! Each association, each business and almost every celebrity has internet site. From 2009 there are over 233 million websites scattered throughout the online market place. And each site has multiple pages! You perform math!