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Don't get me wrong. These are all amazing small business marketing tools and, having a ko as part of a larger (read: strategic) plan, they're great. But as with anything, everyone take time or money-or both-to perform well.
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"White hat" techniques transform your site into one that search engines want to promote, not one they're constantly trying to weed around. The results take longer to see, but they're safer etc stable. Your SEO firm should be committed to sustainable outcomes for its satisfied clientele.
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